I was a few months out of college and one month into my first business venture.
And I was out of coin.
I spent everything I had on equipment, rent and advertising.
In fact, in order to avoid paying for all my advertising up front, I signed a six-week agreement. This made it so I didn’t have to pay the final bill until the end. Lucky me.
On the other hand, if the ad didn’t work, I would be more than out of cash. I would be in the hole.
I read some great books during those trying times to stay focused on the positive when everything looked bleak. I also spent a lot of time visualizing the new reality I wanted to witness.
Visualization wasn’t new to me. I was first introduced to it during my freshman year at University of Iowa. And throughout the remainder of my days in college, I earned two degrees. One was a verifiable B.A. and the other was a Master’s Degree (unverified).
Truth is, I spent more time reading, studying and learning about “the mind” when I was in college than any other subject, except for wrestling.
Throughout my entire collegiate career, before every practice and before every competition, I visualized.
I sat in a chair and visualized 30 minutes prior to winning a national title. I also fell asleep, but that’s understandable as I had zero sleep the night before.
Anyway, when I went into business, twas only natural for me to visualize customers coming to me, wanting to train.
I had no idea if it would work or not. In my previous world, visualization was for sports, athletic feats, and so on. But for making moola? Don’t know. Let’s give it a whirl.
At first I made the classic mistake of “trying” to make it work. I quickly realized that when it comes to visualization, effort defeats itself.
I found the balance when I would leave the office and go for lunch, putting all my aspirations aside for the moment.
Upon my return, the “answering machine” would be blinking with messages. And it wasn’t long before the blinking messages turned into clients.
One of those clients, Jack, also loved to read self-development literature. He turned me onto Psycho-Cybernetics, telling me it was “the bible” of self-development.
I went to the bookstore after our session and purchased a copy.
Psycho-Cybernetics didn’t just teach me how to make moola.
It taught me how to define myself, how to see myself and how to get over any feelings of failure I had lingering in the backdrop of my mind.
Picturing yourself having abundance is only one part of the equation.
A more important part is knowing who you are and believing in yourself.
It’s seeing yourself at your best instead of at your worst.
Make sure you re-read the final page of the preface – especially the last two paragraphs of the preface.
This will help you understand that although you definitely can use Psycho-Cybernetics to make a lot of moola, if that is your sole or ultimate objective, you’re missing the point.
All you’ve ever wanted and then some will come your way when you understand the most important secret Dr. Maltz lays out in the second to last paragraph of the preface.
Read it. Feel it. Believe it.
Matt Furey
