First things first: If you cannot stand speling mistaykes and grammatikal errors in a daily email sent free – then you’re going to hate this one so stop reading now and spare yourself the mizzery. Or better yet, unsubscribe as I’m far from being a purfekt person.
On the other cheek, if you can put on a Cheshire cat grin, like me, and find the humore in the most insane, then keep on reading.
I have a friend, Paul, who makes an easy seven figures in the baseball market. He sends a daily email, a la the guy he
learned the method from (Matt Furey) – and most of his emails contain misspellingz and grammaticakal erors.
And do you know what? I have never sent a reply email to him pointing out ANY of his mistakes. And do you know why?
Because he’s getting paid by the word, even the misspelled werd, and if he’s raking in seven figures per year, despite his mistakes. And so, ass-uming I get the urge to write him and point out his flaws, the most obvious two words that come to mind are: “SO WHAT?”
Really. That’s what coems to mind when I see another one of his egregious typos.
“So what?”
And with these two words in mind, I’ve never emailed my friend to inform him that he had a misspelled word or a grammatical error.
Mark Twain said it best: “I don’t give a damn for a man that can only spell a word one way.”
Yesterday I was given ample opportunity to practice the HURRAH Technique that I’ve taught to all whom I’ve coached over the years.
The HURRAH Technique is the grand champion’s answer to those who send you criticism.
Those of who have been coached by me know how to do it.
I first learned this from Dan Kennedy, whom many of you on this list were referred by. The year was 2002. I was “smarting” from a slew of stinging, barbed-wire emails, attacking me for releasing a product that was above and beyond what anyone else in the market was charging.
How dare I?
No one is supposed to charge anymore than anyone else, right?
Wrong.
So on the very day I read about the HURRAH technique, i thought to myself, “This is the stupidest thing I’ve ever read in my life. How can THAT help me feel better?”
And as soon as that thought came to mind, I realized, “Hey Furey, get your arse out of your chair and try it. Then you’ll know.”
So I re-read one of the barbed-wire hate emails, then stood and used the technique.
I started to laugh and smile. Immediately. I was stunned.
The next day I got more hate mail and did the HURRAH technique again. And wouldn’t you know it, my emotional state changed once again.
Hmmm.
On day three, more hate mail. I stood and did it again. I started laughing almost before I stood. I was definitely laughing afterward.
And my friend, the rest is history. Never again did I EVER have to use the technique when I got an email.
Until yesterday.
It started off that I sent an email WITHOUT a subject line – literally, it was completely blank. That was a first EVER. In nearly 20 years of sending emails, I have NEVER left the subject line blank.
But for sum odd reason, I left it blank yesterday.
So I was a bit stunned that I could overlook such an obvious necessity and my guard was down a bit.
And then… the emails came. In addition to having no subject line – I spelled the word “couch” as in “couch potato” wrong every single time in the email. I wrote about some lessons from a “coach potato.”
Really?
Now, in fairness, I spelled the word “world” as “whirld” on purpose. That’s something I do frequently. No biggee. I see the world whirling through space as I write the word “whirld” – and that’s why I scribe it that way.
Anyhoo, the hate, the vitriol, the nit-picking Nazi’s all showed up in full regalia – barking and screaming at me for not having the brains to know the difference between a “coach potato” and a “couch potato.”
Oh dear moi. Hot damn. Did I really write it that way? Oh crap. I did. Repeatedly.
Well, so what? Did y’all read the essence of the email? Or any of my emails?
I guess they didn’t.
Moreover, here’s what’s interesante. Not a single person wrote to tell me that I had nothing in my subject line. Not one. No Nazis watching out for me on subject lines. Go figure.
So being my defenses were down to begin with, when the emails came in, I got a bit ticked. And thank God I had remembered the HURRAH technique.
I started laughing. All was well again in my whirld.
Then late last night another email came in. The man scolded me. He told me he’s in the military and he cannot understand how a professional can spell “whirld” the way I do. He told me to “stay smart” but unsubscribe him from my daily broadcasts.
HURRAH.
Thank you. Thank you. Thank you.
You’ve given me fodder for today’s email.
The truth is that these here emails, like this one you’re reading, that have typos and grammatical errors from time to time – well, let’s just say they’ve raked in the fungolas for well over 15 years – and counting.
My friend, Paul at PaulReddickBaseball.com can attest to it working for him, too. And so can Dr. Dave Woynarowski at DrDavesBest.com – and a slew of other “professionals” who misspell words from time to time – if not often.
These people are 7 figure per year breadwinners – and they sing HURRAH with me every single day.
How’d you like to be singing along with them?
Well, you CAN.
And I’ll teach you how in my email course called The Tao of Email Marketing that Sells.
It normally goes for $297, but for a very limited time you can order it for only $197.
This course will give you the keys to the kingdom of email marketing wisdom.
Order NOW and see how very different life is for you.
Best,
Matt Furey
P.S. The Tao of Email Marketing that Sells comes with some bonuses you cannot get anywhere else. Jump on this offer NOW and never look back at the naysayers and Nazis who get there dander up over something as trivial as “coach potato” instead of “couch potato.”
