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Rise Above Pain, Frustration and Failure with the Magic Power of Psycho-Cybernetics and
Theatre of the Mind

Self-Image Exercises Tap the Unlimited Resources of Your Subconscious Mind

Welcome to the Official Site of Psycho-Cybernetics and Theatre of the Mind. This is where we do as the good doctor, Maxwell Maltz, did for so many years. We heal internal scars. We give you an emotional face lift. We transform the agonizing pain of defeat, failure, frustration and loneliness into courage, confidence, love, gratitude and peace of mind. We help you reach your goals by showing you how to remove the obstacles that you think are standing in your way.

As a reconstructive plastic surgeon, Dr. Maltz realized that although “plastic surgery” benefited 0.5% of the population, the other 99.5% had unresolved emotional scars from the past, and that these could be removed by changing your self-image. Once these internal scars were irradiated, what followed was a life of success and happiness with you reaching “the greatest port in the world: peace of mind.”

On this blog, I will be giving you Psycho-Cybernetics success tips for transforming your self-image, as well as making recommendations on books, courses and seminars that will take you to the next level. Make sure you subscribe to our email list as well because we have special offers that you’ll want to see.

Matt Furey, President, Psycho-Cybernetics Foundation, Inc.

February 4th, 2015

Fear Does What?

When we are fearful about something, we unconsciously tense our muscles, furrow our brows and close down.

February 2nd, 2015

One Man’s Mistake – Another Man’s Trophy

You’ve probably heard the saying, “One person’s trash, another treasure.”

January 26th, 2015

Duh Truth about Brady’s Balls

Ah, the scandal of all scandals. NFL Football’s Deflategate.

Today I’m going to give you the facts – as eye see ’em – but first…

I’ve spent the majority of this month finishing a major writing project –  and I’m finally done.

Thing is, I cannot tell you more right now – except to say this “was a big one” – and I’m honored to be part of it. As soon as I am given the green light to tell you more – I’ll be on this jukebox in rapid fashion.

Okay, on to Tom Brady and “duh truth” about his balls. Keep in mind that the following is a realization I came to after initially buying into the story “as is.”

Then I talk a walk through the left field bleachers and looked at this from another angle – which I think you’ll find amusing – or hate. Either way, here ’tis:

First thing you gottta know about anyone named Tom is that, regardless of how good he is, he will have doubts. Self-doubts. And oftentimes these doubts will be MAJOR.

With this in mind, regardless of how many “Tom” has won already, he’ll feel insecure about the next one.

Now, you may think I’m wrong about this one – but I don’t think so. There’s a reason he doesn’t go by “Thomas” Brady. A good move, in my opinion – but it doesn’t completely erase the hidden meaning of his name.

Alright, now that I’ve got all my friends named “Tom” in an uproar – let me continue with the FAKTS, as eye see ’em.

In my whirld of psychic hunches, here’s what eye think:

Brady, Tom, Thomas, or #12 – has probably been using under-inflated balls for a long, long time.

He was probably given the green light to do so a long time ago.

No referees cared. No opposing players, either.

It probably wasn’t even a secret.

Then, all of a sudden, Ka-BAM. It’s NOW a problem. It’s NOW a scandal.

How dare he do such a thing?

Listen clearly to the sound of my voice as I spell it out to you:

Ealier this year a current MLB player was suspended for 25 games for using a so-called P.E.D. (Performance Enhancing Drug).

Then, when the season was over – the same player was given permission to use this very same P.E.D. for all of 2015.

And what’s more, said player was previously allowed to use this same P.E.D. during the entire 2013 season – when he hit 54 home runs.

But this past season, I guess he didn’t have permission – so he got penalized and had to sit for 25 games.

No lie. Research Chris Davis of the Baltimore Orioles.

Right, wrong or somewhere in between, the above is true.

So that’s what eye think is going on here:

I think Brady was the intended receiver on this one. I think he “got a pass” on deflated balls. And he’s had a pass for a long time.

But now, “no mas” –  “no pass.”

The best part of this “story” is not being told.

Where were the referees on this issue until the second half? They have “no feel” for the ball unless an opponent intercepts a ball and says, “Hey, I think this thing is a little light.”

All of the above definitely has me fired up to watch the game this coming Sunday – and perhaps that’s the PRIMETIME reason behind deflate-gate.

Do I like the Patriots? No.

Do I like the Seahawks? No.

Do I even like NFL football? No.

So why am I going to watch the game on Sunday – so I can see the “look” in the eyes of the winner – beforehand – and the eyes of the eventual loser.

So I can see who’s going to win based on energy, body language, pouting after missed opportunities and so on.

That’s what I enjoy most. The look of victory and the agony of deflate – er, defeat.

And this gives me yet another opportunity to talk about Theatre of the Mind – and how beneficial it is for athletes of all levels, as well as people in every industry and profession.

Did you know that the 1972 Miami Dolphins, the last team to finish an NFL season unbeaten, 17-0, were huge into Psycho Cybernetics and the Theatre of the Mind process. So was Vince Lombardi with the Green Bay Packers.

That’s what’s exciting to me.

Watching to see “who’s in the zone – who did the mental game prep – not just the physical game prep.”

In closing, this whole deflategate “scandal” – well, it’s a lot of hot air.

And that’s a tough one for me to admit. But duh truth is the truth.


Coach Matt Furey

P.S. Now that I’ve returned from my extensive writing project, you’ll be hearing from me a lot more often.

January 1st, 2015

Message for a Happy New Year

新年快. That’s Chinese for “Xin nian kuai le” or Happy New Year.

Yes, it’s 2015 already. Did you ever think you’d live in a time like this?

As Charles Dickens wrote, “It was the best of times – it was the worst of times.”

So true. Always.

The worst is always here. So is the BEST.

There are always good times ahead – and tough times. There are always tough times behind us – and good times.

But we can make the tough times easier and the good times even better by how we picture them in our own minds – and by how we talk about them.

Yesterday I was working with an athlete on some exercises that are currently difficult for him.

As he struggled I caught myself saying, “It’s hard, huh?”

After catching myself for saying such a thing, I added, “It may feel difficult right now but it’s going to get easier and easier and easier the more you train it.”

Before the session ended he’d made great progress.

The other day I took a line from Shakespeare and rewrote it:

“Nothing is easy or difficult until thinking makes it so.”

Consider the baby as you ponder the above.

All able-bodied babies learn to walk as well as talk. Yet, I’ve never heard of a parent who told his infant that walking is difficult. Can you imagine how stupid it would look:

“Son, pretty soon it’s going to be time for you to walk. And let me tell you, it’s really hard. It’s really difficult. You’re going to need to work real hard on it if you want to learn how.”

Ludicrous, right?

Yet, everyday coaches, parents, teachers and friends tell you that what you’re working on doing is hard, too hard or difficult.

In order for work to have any value it must be “hard work.”


Did the baby put in a lot of “hard work” to learn walking, talking and everything else?


The baby gets an idea, a mental picture of what he or she wants to do, then he playfully practices. It’s not “hard practice” – it’s “playful practice.”

The baby is having fun – no matter how many times he falls.

And then one day, the baby walks.

Imagine that.

As I look back over the years, everything I got good at could be lumped under the category of “hard work.” But if I really take the time to think about it, the “hard work” wasn’t “hard.” I was having a blast. I was doing and am still doing what I love to do.

Writing a book is hard – according to most. Yet, it’s really isn’t hard when you’re in flow and the words are pouring out of you.

Teaching a seminar or class is hard – but then again, it isn’t when you know your material and you’re flowing before a responsive audience.

Learning a foreign language is hard – but then it’s not if you’re immersed in the culture (like a baby) and you give up whatever resistance you have to learning.

Advanced math is difficult. So is running a business. So is everything, especially when you think it so.

But the second you allow yourself to think of your difficult task or hard work as EASY – even when it isn’t, space gets freed within your brain, body and central nervous system, and what you’re doing gets easier.

So here we are in another New Year.

Are you going to make it more difficult than it already is by telling yourself that it’s hard?

Or are you willing to experiment in the art of making tough tasks easier by seeing them as easy – even if they aren’t?

That’s the question and the challenge.

The truth is that whatever you’re good at now – at one time, it wasn’t so easy. But by practice you made it so.

So, why not accelerate the process by being baby-like? No matter what you’re doing, regardless of how difficult, avoid thoughts of it being hard. Just get on with it. Just do it.

But before you do it – t ake a few minutes to picture what you want to be doing n your mind’s eye. This will make all the difference in the whirld to you.

It’ll help make the difficult a LOT EASIER.


Coach Matt Furey

P.S. By the way, don’t make any New Year’s Resolutions to lose weight, exercise or anything of the sort, either. Instead, picture yourself doing, then watch as you flow in the direction of action toward what you want. For world-class guidance on this, I recommend you become part of the Furey Faithful.

December 11th, 2014

Why Goal Setting Doesn’t Work for So Many People

Today I’m going to drop a giant meat clever on the subject of goal setting and why it doesn’t work for a LOT of people.

I’m also going to cover HOW you can achieve greatness without goal setting. Yes, it IS possible – and in many cases, it’s the ONLY way some people have EVER succeeded. Not only that, but every time these same people have set goals, they’ve failed.

Hmmm. Got your attention?


Before I go forward with you, I want to recap something I wrote last week in my article, Success Without Positive Thinking, specifically, regarding my references to the unconsciously successful person.

Here’s what I wrote (words in BOLD to be discussed):

“Person finds his passion. He begins to practice. HE REALIZES, early on, he has a “talent” for what he’s doing that is above and beyond the norm. IIDEAS COME TO HIM no matter what he’s doing. He eats, drinks, sleeps and showers in ideas. He doesn’t know who or what turned this on in him. It just IS. BASED UPON HIS OWN LEVEL OF AWARENESS, he doesn’t visualize, dream, imagine or “think positive” in any way about what he’s doing. He just does it.”

Okay, here floweth some additional material to chew on:

HE REALIZES – when you realize something, you recognize it. And how do you recognize it? You see it in your mind’s eye. You feel it in your body-mind. An A-HA moment is nothing more than a clear mental image that is emotionalized.

IDEAS COME TO HIM – In what form do ideas come to us? Via sounds? Via words? Or through mental images? If you get an idea to write a specific book, you may hear the words of the title ringing in your head – but you cannot write a book and complete it without having a mental image of the thing.

BASED UPON HIS OWN LEVEL OF AWARENESS – this phrase unlocks the key to understanding those who ‘unconsciously succeed.’ They don’t really know HOW they do it. They just do it. They’re unconscious of the fact that they think in pictures, emotionalize them and get to work. To them it’s “just do it” – and they really don’t care about the process they’re using because they’re too busy doing it.

Okay, now let’s go into the subject of goals and goal setting.

If you get an idea or have an idea to DO SOMETHING – you are carrying a mental picture in your brain about it. Whether you are consicous of this or not doesn’t matter. You ARE thinking in mental pictures ALL DAY LONG.

Some of our mental pictures are “just do it.” Others are more along the lines of “wait til tomorrow” or “someday I’ll.” Then there are mental pictures of “I CAN’T BECAUSE…”

Along these same lines, everyone with a functioning brain already has a series of goals he or she pursues each and every day. Most of these goals, regardless of whether they’re good for you or not, are achieved. EVERY DAY.

For example, each day, whether you’re AWARE of it or not, you have a goal to eat food and drink fluids. Before each meal that you’re making or buying for yourself, you form mental pictures of WHAT you want to eat. These images get emotionalized – and then you either prepare or buy the food.

Meal over. Goal completed.

Next, your goal is to watch tee-vee. You plop your rumpus on the couch and begin watching – once again, unconscious of the fact that your brain thinks about doing what you’re currently doing before you do it.

It’s on autopilot.

Next, you want to make a phone call to speak with your friend. The image of your friend comes to mind, you get charged up about calling her, and you do.

Somewhere along the lines you may have come up with the idea to get married.

Oh boy. This is a BIG IMAGE – and it is very highly emotionalized and charged. So much so that guess what? You probably don’t take out a yellow pad and write the goal. Nor do you craft the proposal lines in writing. Nor do you write out a plan of action. Nor do you read this goal outloud each day – along with the plan.

All you’re aware of is getting the idea, feeling a ton of emotion swirling within – and the next thing you know you might be doing insane and oftentimes idiotic things to make an big impression to your proposed bride in your proposal.

Even if you’re Mr. Shy, you will do things you would never do otherwise.


So the question to me isn’t whether or not you have goals. It’s whether or not you will perform at your best by “setting goals.”

Based upon my own discoveries of my specific achievement processes – as well as many of those whom I coach, there is no ONE WAY to achieve an objective.

Here are some of the WAYS I’ve found to be valid:

1. Some people MUST put their goals in writing, create a plan and do their best to follow that plan.

2. Some people only need to write a few key words about their goal and hang it somewhere.

3. Others put NOTHING in writing. The goal/project/idea/whatever is in their mind and no one can stop them from thinking about it or taking action to get it accomplished.

4. Then there are those who have simple yet profound goals to “improve a little each day” in some activity they really like doing. They don’t have a written goal to be #1 in the whirld, nation, city or state – but by living in the NOW and taking care of the process involved in their NOW, they accomplish things that those with written goals cannot and will not reach.

5. And let us remember that everyone is achieving goals everyday based upon the mental images in mind and the actions taken. Naturally, some goals, like using drugs and alcohol to excess, are negative goals. Nevertheless, if you focus on them and act, you will get them done.

So what’s the takeaway from all of the above? It is EXACTLY what Dr. Maltz wrote about in Psycho-Cybernetics.

All of us have a self-image. And we cannot go beyond it. Our self-image is the operating system of our mind. It controls, directs and influences what we do each and every day.

If you’re one of the unconsciously successful “just do it” types – this means your self-image is deeply connected to doing the things that make you SUCCESSFUL.

If you feel blocked, if you feel like you cannot stop procrastinating, if you feel that you’d like to succeed but “can’t” – this means your self-image is wired for the negative. Without realizing it, your mental images are taking you away from what you say you want.

So the next question is, why doesn’t creating written goals and plans work for many people?

Here’s my 3-fold answer:

1. The formal setting of the goal and thinking about it takes you away from focusing on the process that’s going to help you get it done. Ultimately, a worthy goal is achieved by a process – not by putting it in writing.

2. When a person focuses on a specific goal, especially one with a time frame, he often causes himself to acquire tension, and tension is the enemy of success. With the added tension come unwanted thoughts that cause this person, once again, to lose sight of the process that is going to get him where he wants to go.

3. When a person uses formal goal setting, she may begin to doubt whether or not she CAN actually achieve it. When doubt creeps in, not to mention fear, worry and pity – you are no longer focused on the actions that create results.

All in all, whether you achieve positively or negatively, it is based upon your self-image – and a MAJOR part of a person’s self-image, is whether or not you can see yourself TAKING ACTION and doing the things you need to do in order to get the results you want.

If you cannot see and feel yourself involved in the process that is going to bring you the results you seek, then you’re most likely going to be a frustrated goal setter.

So self-image is KEY. It’s your roadmap to a better life. It’s your internal blueprint for where you’re going.

If yours is on “autopilot success” – then congratulations.

If it’s not, and this is the case with most people, then I suggest you fine tune it with Theatre of the Mind. Begin seeing yourself at your best. Begin to look into what you did to achieve in the past – and bring that REALIZATION into the present so you can ride the “autopilot success” track for the rest of your life.

Make your goal super simple.

Make it to continually improve your self-image.

That’s it.

Focus on the process of SEEING yourself doing whatever you love doing better and better and better.

If you’ll do this, the other goals, whether your write them out or not – have a far greater chance of becoming reality for you.


Matt Furey

P.S. The last shipment of Theatre of the Mind sold out quickly. Our newest shipment is NOW in. Make sure you order your copy today to lock in the savings and to get it before the holidays. Chances are this new stock won’t last long either. So jump on it NOW.

P.P.S. This email, like so many of mine, was written spontaneously and is un-edited.

December 2nd, 2014

Success Without Positive Thinking

Two vastly different approaches to success are used by a great many people who’ve “made it” in their chosen profession.

December 1st, 2014

Why Thinking Hurts Performance

This past weekend I worked with a young athlete in a way most coaches don’t quite understand.

Unlike almost ALL coaches – the Fure-cat does things a bit different.

There’s next to no talk about mechanics or HOW to do the skills the youhg man has already been taught.

Instead, my focus is on getting him to do what he’s already learned how to do – over and over again. On command. With ease. With relaxation. With next to no effort.

And perhaps most importantly – without thinking.


This may be the first time you’ve heard such “heresy” – but what I’ve discovered over the years is this: Thinking is over-rated. Thinking interferes with your performance. Thinking makes you… think – instead of spontaneously acting.

Yes, I realize that being spontaneous 100% of the time is probably NOT a good idea. I’m not saying you should or shouldn’t be a thinker or a non-thinker 100% of the time.

What I’m saying is this: If you’re struggling, if you’re having a tough time, you’re probably thinking more than doing – and this pattern needs to change if you’re ever going to get anywhere.

In my work, I’ve proven to my clients, that by changing your mental pictures – you change how you feel, how you act, how you move your body – and most importantly, the results you get in life.

But wait a minute, isn’t picturing something in your mind “thinking?”

No, it’s not.

Thinking is a left-brain linear, rational. logical way of being. In the left brain, you don’t picture goals, use your imagination, construct mental movies and amplify your emotions.

So mental picturing is not thinking in the typical sense of the word.

Consider this for a moment. In a child’s first five years of existence, he or she usually learns MORE than the rest of his life combined.

And ALL the learning was done without trying. There was zero effort attached to it. Baby saw – baby got an image in mind – baby imitated.

Baby imagined – baby did.

It often happened quickly, spontaneously.

Babies can learn multiple languages simultaneously – without you “trying” to help them learn. Babies are literal sponges who effortlessly absorb the good, the great – and the not so good.

Then the adults come along and train the baby out of the child – and he most likely suffers the rest of his life because of it.

Baby came into the whirld breathing from the lower belly, relaxed and free of tension.

By age five, that’s no longer the case.

Baby came into the whirld with endless possibilities. By agefive, we’ve narrowed things down dramatically.

And we’ve forgotten . or most likely never learned, how our brain and central nervous system work to bring us the results we’re getting in our lives.

We think words are most important. But they’re not – and that’s saying a lot because I use words for a living.

What is most important then?

Images and emotions.

They precede language. That’s why our brain responds to them FASTER than anything else.

Look at it this way: Our muscles don’t understand language. Our biceps doesn’t understand English, or Chinese, or Spanish or Pig Latin.

So I’m working with the athlete. What do you think I’m teaching him?

Same thing I’m teaching those I coach in the art of writing – or in business.

If you can form a mental picture of what you want to do or be – and if you can see and feel yourself doing it – and if you’re willing to act to get what you want – then chances are dramatically increased in your favor.

Is success guaranteed?


But so long as you’ve chosen a goal that is within the realm of the possible for you (me being 7’0″ tall and playing in the NBA was not within the realm of the possible), your chances of success go UP in a BIG WAY.

On the other hand, if you don’t have a mental image of what you want, an image that is amplified with emotion – then your
chances of succeeding are ZERO.

ZERO even if the goal is achievable.

ZERO even if you have the ability.

ZERO even if you have the smarts, know-how, brain-power, etc.

ZERO even if you have mentors and coaches.

ZERO even if you have a library of how-to on the subject..

This is why I say the mental image of what you want comes first. And if you don’t have it, you better get it – and NOW – or quit deluding yourself into thinking you’re gonna make it someday.

You’re NOT – UNLESS YOU change the way you SEE yourself.

This is why  Theatre of the Mind  is the most important program I’ve ever created.

It gives you the tools to condition your brain for success by working on the most important factor first.

All the hard work in the world, all the thinking – won’t amount to a hill of coffee beans if you don’t see yourself where you want to be first.

Note: We currently have 50 copies of  Theatre of the Mind that we’re making available for $40 off the usual amount. Latch onto your copy today and change your life for the better.


Matt Furey

P.S. There’s a bonus that comes with Theatre of the Mind that will help you change your mental pictures with ease. Go for it.

November 18th, 2014

Who Put the Garbage In?

 You’ve probably heard the metaphor “garbage in – garbage out.” Well, I’m here to tell you that it is not truly accurate because it presumes that you have to take garbage in before you can spit it back out.

November 14th, 2014

Don’t Get Mad – Get Even

So I walked into the wrestling lockeroom at the University of Iowa, prepared to get dressed for practice.

November 13th, 2014

2% of Success is…

If I had a quarter for every teacher/coach who told one of his students/players that success is “90 mental” – or that the troubles you’re having are “all in your head” – well, I’d be living in a 100-room mansion right now.

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