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Rise Above Pain, Frustration and Failure with the Magic Power of Psycho-Cybernetics and
Theatre of the Mind

Self-Image Exercises Tap the Unlimited Resources of Your Subconscious Mind

Welcome to the Official Site of Psycho-Cybernetics and Theatre of the Mind. This is where we do as the good doctor, Maxwell Maltz, did for so many years. We heal internal scars. We give you an emotional face lift. We transform the agonizing pain of defeat, failure, frustration and loneliness into courage, confidence, love, gratitude and peace of mind. We help you reach your goals by showing you how to remove the obstacles that you think are standing in your way.

As a reconstructive plastic surgeon, Dr. Maltz realized that although “plastic surgery” benefited 0.5% of the population, the other 99.5% had unresolved emotional scars from the past, and that these could be removed by changing your self-image. Once these internal scars were irradiated, what followed was a life of success and happiness with you reaching “the greatest port in the world: peace of mind.”

On this blog, I will be giving you Psycho-Cybernetics success tips for transforming your self-image, as well as making recommendations on books, courses and seminars that will take you to the next level. Make sure you subscribe to our email list as well because we have special offers that you’ll want to see.

Matt Furey, President, Psycho-Cybernetics Foundation, Inc.

June 24th, 2014

When the Worst is the Best

Those who’d like to see “proof” of something bad actually being good – and how we can’t be too sure we know the answer – may appreciate the following true story about “satori” or an “awakening” happening in the coaching of a sport like baseball.

Hold on.

If you’re not a baseball fan, hang with me for a bit as this is too good to ignore.

Okay, in baseball there are a lot of terms to describe how the batter hits the ball. Setting aside the obvious “home run” and “grand slam” – there are three main categories:

1. ground balls
2. line drives
3. fly balls

A home run or grand slam can be hit in all three ways – although it’s rare for it to be from a ground ball.

Even so, in each of the three categories you have picturesque words to describe HOW the ball was hit – as well as opinions from coaches, players and fans as to whether or not they approve.

For example, here are some terms under each category:

1. Ground ball – sharp, soft, dribbler, chopper, bunt, slow roller, etc.

2. Line drive – hard, soft, missile, laser, pill, shot, gapper, etc

3. Fly ball – infield fly, blooper, Texas leaguer, can of corn, deep, shallow, monster shot, bomb, etc.

Believe it or not, there are many coaches who bash the home run and the deep fly ball. Some even dislkike the line drive. And there are those who
despise the ground ball.

Anyway, one coach who was ahead of the pack, viewed the game differently. He liked hard line drives, sharp ground balls as well as deep fly balls that leave the ball park. He didn’t care how the ball got hit – so long as you “hit it hard.”

At the same time, this coach was adamant about the type of ground ball, line drive or fly ball he wanted. He absolutely hated soft ground balls, choppers, dribblers and so on.

“If you’re going to hit the ball,” he’d say, “hit it square and mash it.”

Well, one day in a game when the score was tied, 1-1, late in the game, this coach’s team was up to bat.

The bases were loaded with two outs and the young man at the plate had home run hitting power as well as the ability to scorch some hard line drives into a gap.

But lately everything this player hit was a chopper – a ground ball that almost always ended up being an easy out.

The day before the coach chided this player for not making solid contact, for hitting so many choppy ground balls.

Here’s where it gets interesting. In this tie-ballgame something strange happened. The batter swung and hit the ball as hard as he could but it only traveled one foot before hitting the ground.

The ball chopped into the ground close to home plate.

It hit the grass so hard you’d think it’d cause a geyser. The pitcher and catcher didn’t know what to do for a millisecond – then there was a diving sprint to catch the ball and get the third out at home plate.

The pitcher dove to his stomach. No catch. But he had his hand on the ball. From his gut he relayed the ball to the catcher.

He was a hair too late. The run scored and the batter who chopped the ball was safe at first.

No more runs were scored it that game. It ended in a 2-1 victory for the coach. But something more happened inside the mind of the coach.

Afterward he went to the boy who hit the ball “wrong.”

He smiled and shook his hand.

“Nice chopper,” he said. “Yesterday I condemned the very thing that won today’s game. I’ve learned a very important lesson from today’s game and I thank you for opening my eyes.”

The next day the coach no longer condemned the chopper in practice.

“Nine times out of ten the chopper is not what you want. But who knows,” he said. “Sometimes the home run is robbed with a leaping grab and the hard line drive is caught for a double play.”

“Sometimes the worst hit ball is exactly what’s needed to win a game. It ends up being the best hit ball for that particular situation. It’s a great metaphor for life. Be careful what you condemn – it might be exactly what you need to win the game.”

Days later the team noted how the coach was a different man. He was calmer, more relaxed and much more open to anything being possible. The team improved faster because he wasn’t absolutely certain that he always knew, in advance, what was good and what wasn’t.

He understood and was awakened to the reality that sometimes the worst is the best, and not just in baseball. In life itself.


Matt Furey

P.S. There’s a whole lot more that’ll awaken you in Theatre of the Mind.

June 16th, 2014

Why LeBron and the Heat Got Extinguished

It’s not every year I get excited watching the NBA Championships but this year and last definitely got my attention

Even though basketball is not my sport and I cannot tell you a whole lot about the in’s and out’s of the game, I can accurately comment on what is inherent in ALL sports, all endeavors, all contests. I can quickly and readily see who has more guts, more desire, more “want to win.”

This year, unlike last season, there was no seven-game series. There were only five games; only four of them were “contests.” There was only ONE close game. And there was only ONE team who wanted to win so badly you could see sparks flying off them.

When I watched the Heat get blown out in Miami, not once, but two-straight times, my son and I commented on how defeated and dejected they looked. This was not the same team we saw a year earlier. And the San Antonio Spurs were not the same team either.

In all my years of watching basketball, it would be hard to find a better example of three important winning factors:

1. Hunger – to say the Spurs wanted to win more than the Heat would be an understatement. LeBron James said, “It’s just basketball,” on Saturday – and that pretty much summed up how the Heat played.

To the Spurs, it wasn’t just a game. It wasn’t just basketball. It was an opportunity that must be seized NOW. It was a salve that would remove or heal the wound they felt deep inside their guts after losing to the Heat a year ago.

In post game interveiws, Tim Duncan said that he never forgot the pain from last year”s loss – and used it as motivation to win it all this year.

I never thought I’d see the day when LeBron James lacked an abundance of desire – but it was evident in this series. In almost all contests, LeBron had sufficient desire. And normally what he brought to the table in this championship series would be more than adequate.

It’s just that the Spurs had an “off-the-charts” level of desire. They went to the quantum level of desire – and the Heat were woefully unprepared to match them. And how could they? It’s not very often we witness what we saw in this series. It was hunger, it was desire, nonpareil.

2. Teamwork – in most team sports, you have leaders, you have stars whom the others follow. The star is the one who wants the ball when it comes down to crunch time. He’s the one who loves being put in the “do-or-die” spotlight.

The Spurs have their stars – but the entire team played the game at such at high level of intensity, passing the ball like I’ve never seen – with speed and precision – until they found an great shot. And it didn’t matter WHO had the great shot. Any player on the court would do. As my friend, Nick Nurse, assistant coach with the Toronto Raptors, said, “They passed up good shots to take great shots.”

3. Humility – now this is where I must doff my hat, shoes and entire wardrobe to the Spurs. This is where every young athlete in the whirld could take note and gain something of immense value.

Look for a shred of humility with the Heat. I dare you. You’ll be looking a long, long time. It’s not that they have no humility. They do. But it’s hard to see it – EVER. Once the series was over, we saw it. Once they knew there was nothing they could do to stop the Spurs – we saw it.

But not before.

Contrast this with the likes of the Spurs. It starts with Tim Duncan and trickles down to every player. Find a photo of Mr. Dunan – look at him up close. What you’re looking at is a man who needs no “rah-rah” chatter or praise. He needs no strokes. He’s in this game because he loves it.

Regardless of how many points he scores or doesn’t score, his eyes and facial expression are virtually the same. Yes, when he loses he feels pain – and shows it. That’s part of humility as well. No pretense. No arrogance.

Duncan is there to do a job – but at the end of the day, despite the wealth, the fame and the trophies, most importantly, he’s a professional human

He could care less about endorsement deals. He doesn’t need to be the face of a franchise. None of that matters to him.

Back in 1980, when Olympic Speed-Skater Eric Heiden won five gold medals, he could have ridden his fame into the sunset with endorsements. I read an aricle about him that used a headline I remember as follows:


And Heiden held true to his word.

is there anything wrong, in my book, to taking endorsement deals?


It’s just that you have to stand back in awe when you meet someone who could care less about any of “that stuff.”

Even though he now has five (5) NBA Championships to his credit, Tim Duncan will probably not enter this discussion on mainstream sports media of being “the greatest ever.”

And I don’t think he cares.

LeBron was right when he said, “It’s just basketball.” He truly was.

On the other hand, to Duncan, he played as if “IT IS and IT ISN’T – just basketball.”

It is and it isn’t.

When you’re on the court – It’s ONLY BASKETBALL. Nothing else in the world exists – or matters. So it IS and it ISN’T at the same time.

It’s isn’t just a game. It’s an opportunity. It’s a moment in time that almost no one on this planet will ever experience. It’s a way to show yourself and prove to yourself that you CAN rise above yourself – you can even rise above the HEAT – and finish in grand glory.

In the Zone. That’s what Duncan and the Spurs were in. The Zone.

You don’t get there by thinking, “It’s just basketball.”

You get there when you think, “This is DESTINY.”

Congrats Spurs. Condolences Heat.

Thanks to both of you for another great series.

Matt Furey
author of Theatre of the Mind

June 13th, 2014

Man Learns to Write While Driving

Just received an email from a guy raving about the Tao of Email Copywriting. Here’s what he wrote:

Of all the tens of thousdands of dollars I’ve spent, all the hundreds of hours invested, all the books, tapes, cd’s dvd’s and practical experience I’ve gleened over 20 years of sales and marketing experience….

the Tao of Email Copywriting is by far the best.  What amazed me is how easily you communicated HOW to write without effort – and how you got everyone to believe you – and then DO IT.

And then, the kicker. Just by listening to your program while driving, my writing ability soared.

Other than the Tao program, I’ve never been exposed to a training that improved my writing so quickly…


It’s like all the other copywriting programs promise, only you deliver.

I’m not sure how you have this kind of effect on people, including me. I guess that’s why we call you the “Zen Master.”

Your program is more like a download than a “training.”

Thank you, thank you, and thank you a third time.

Oh, and I guess I should include a “by the way.” I’ve made much more than hundreds of thousands of dollars using your method – I’ll just keep it at that.

Everte Farnell

M.F.: Thank you, Everte. It’s an awesome wonder to experience, isn’t it? You’re 100% right on. Listen to what to do and how to do it while driving. Absorb the message and let your sub-conscious take over when you’re before a keyboard or yellow pad. That’s how it worketh.

June 12th, 2014


Earlier today I was training with two fellow martial artists – both of whom are incredibly good at what they do. I’m practically new to their style, so the learning curve is large indeed.

Toward the end of the class I was given an exercise that I have never felt comfortable doing. Hint: That may mean it’s good for me.

At the same time, I am usually given minimal instruction when we do this exercise – then it’s “Ready, go.”

The two I was training with have been doing this particular drill for years – yet, it’s new to me. As of this moment, I get beat at it every single time.

And it feels downright embarrassing.

After the class I thought about the situation. I keep getting beat at this drill for three reasons;

1. Lack of knowledge – I don’t know what the others know – and they’re not exactly helping to fill in the gaps.

2. Lack of experience – I have only done this drill a few times in my life – the others have done it thousands of times.

3. No strategy – Because this drill is new to me, I lack knowledge on how to do it as well as the experience gained from having done it countless times. Without knowledge and experience, it’s hard to conceive of a battle plan, a simple strategy allowing me to play the game more effectively.

When I got home I sat on the couch.

But not to vegetate – to ruminate.

I began to think in earnest about how I keep getting beat and how much I hate it. And as I thought about it I came up with a few options:

A. Quit – this is the easy thing to do. It’ll help me avoid feelings of letdown and embarrassment – but those feelings will aire their uglness again as soon as I begin to try something else new – and it proves difficult, too.

B. Avoid – keep training but avoid this weakness. Do only the things I’m good at or feel comfortable doing. This will help me avoid feeling bad.

C. Become Fascinated – Instead of being embarrassed, start asking questions. Make no time to concentrate or think about my emotional state. Put my intention on a goal that’s worthy of achieving. Don’t let lack of direction or instruction stop me. Sit and ponder on my own and ask everyone I know who “owns” this skill for help. Put ego out of the way and make this drill a highly refined championship level skill.

In case you’re wondering, I’ll be choosing “Option C.”

Now, in case you’re wondering if I’ve ever gone through the “let down” phase before, I assure you it’s come and gone many, many times.

It’s part of learning – at least for me.

Sure, there are those “positive thinkers” who claim they have no ego, that they never feel embarrassed, etc.

All I can say is this: If you’ve ever achieved anything great, you got embarrassed along the way – and this lit a spark that helped lead you to greatness.

I don’t know a single “success” who never felt humiliated or embarrassed or horrified. Not one.

As Coach Dan Gable used to say, “The only place you start at the top is digging a hole.”

The same holds true for writing, running or river rafting. You get good by doing – AND by thinking about doing BETTER.

You picture better days. You practice so you can have better days – and eventually they will come your way.


Matt Furey

P.S. In The Tao of Email Copywriting – I do something most marketers never do. I willingly and openly teach you what I know, I tell you of my
experiences – AND I give you several strategies you can begin using NOW to improve the sales of ANYTHING you are offering. Whether it’s a book, a line of supplements, clothing or exercise equipment – email is still the very best way to put your message out there and create the life you want. Grab your future NOW.

June 11th, 2014

Backwards: The Other 95%

Back in 1995, when I first learned how to “finally” write a book and get it published, I was shocked to hear the following two statements being made:

1. Writing a book is the easy part.

2. 95% of creating a best-seller is the marketing – not the actual writing of the book.

Hmmm, I thought. I got it all backwards. I figured that writing a book was 95% of the process in creating a best-seller. Now I’m learning that I’ve got the numbers flip-flopped. Writing the book is only 5% of the process. 

In virtually everything I’ve ever been involved in, creating a winner, becoming a champion, getting good at something, etc. – in the beginning, I always had the percentages wrong.

The 95% was 5% and the 5% was 95%.

When it comes to creating a book/DVD or course of some kind, I can assure you that my earliest mentors were correct.

Writing a book is the easy part.

Now, this may derail some. Those who think that writing a book is hard, hard work don’t know the shortcuts or the secrets to doing it – and/or they have no gauge to compare their efforts to because they don’t engage in marketing of any sort.

Writing a book can be done in a weekend – or in a day. I wrote Combat Conditioning in a week. I wrote 101 Ways to Magnetize Money in Any Economy in a single day.

I wrote Expect to Win – Hate to Lose over a period of several years. That may sound like drudgery, but it was truly quite simple. I wrote one column per month for a martial arts magazine. The column took me about an hour to write. After six years, I compiled the columns into a book – then edited them.

Voila. Instant book – six years in the making – one hour at a time – once a month.

As for DVDs, I’ve shot most of them in an hour or two. I trained myself to be a “one-take” guy. I know what I’m going to say – in a general sort of way – and then I say it.



Now someone else can edit the DVD for me.

Okay, so how then do I market what I’ve created?

There are many ways – but the KING of all methods is still what I championed years ago: e-mail.

There are right ways and wrong ways to write emails to promote your product or service.

Most people follow the wrong way. They send boring, dull, image-driven drivel that quickly goes into the trash.

Then there are the great emails you read – the ones that have a connection of some sort to “yours truly.”

These are the emails that are personal.

They give you a glimpse of what life is like inside the walls of the writer’s office or abode.

Emails that follow the Furey Method are “simply irresistible.” Once you start reading you can’t stop.

And do you know what? Writing a simple email like the one you’re reading right now – looks incredibly easy.

And it is – ONCE you learn the thinking and the creative tension and structure that goes into each one.

Entrepreneurs and best-selling authors from all over the whirld own a copy of The Tao of Email Copywriting that Sells. They listen to it again and again – and then they get busy writing emails to their list.

When they do this, the 95% starts to shrink. It begins to feel more like 5%. Ah, such a simple thing. All I gotta do is get on it and stay on it – day in and day out. 

What’s really cool is that the emails you write – overtime, become a collection that can become yet another book.

Huh? You kidding me? Nope. I know several best-selling authors who wrote their emails first. They had no book to begin with.

From their emails/blogs, they developed a following – and after writing a considerable number of pieces that “popped” – the emails were assembled into a book that sells.


So you don’t need a book to start writing emails – and you definitely need to start writing emails if you already have a book.

And there’s no finer way to learn how than T he Tao of Email Copywriting that Sells.

I have a friend who sends his daily emails to a list of just over 1,000 people. Not only do these people buy his books but they’re beating down his doors to train with him.

Several of my friends and clients are doctors. They’ve used emails to sell books, supplements, coaching programs and seminars before thousands of raving fans.

What a way to live.

Get up. Breathe. Write an email. Reap rewards that go beyond space and time.

If you don’t already own a copy of The Tao of Email Copywriting that Sells, then I strongly suggest you claim your copy today. It may change the way you think, write and LIVE – forever.


Matt Furey

P.S. I should point out that this isn’t a program for M.D.s or PhD’s. Goodness gracious no. Many of my top followers, friends and clients didn’t even
go to college – and they’re raking in the mongubwas (a term I just coined – literally, right now).

Think of it:

All of our lives we’ve heard this crap that “you gotta go to college to get a good job.”


The way I see it, you have options: You can by-pass the $100,000 student loan program as well as the partial or full scholarships. You can bypass the years of drinking and drugging and “horsing” around.

You can go straight to the essence of what makes people and societies move – WORDS and the energy they contain.

Discover how to use WORDS as well as the energy behind them in The Tao of Email Copywriting that Sells.

Get yours NOW.

June 10th, 2014

Most Important Mind-Power Factor

When it comes to the subject of mind-power, creating what you want, achieving your goals, being successful and so on – there’s one key factor that makes everything work.

Without this factor, regardless of what you do, you’ll get negligible results. You’ll flounder. You’ll always come up short.

This most important factor isn’t goals. It isn’t writing down your goals. Despite the Harvard study of the 3% – a lot of people set goals – write them down – and don’t achieve them. And so, regardless of what you’ve heard, putting your goals in writing doesn’t guarantee anything. It doesn’t even put you into the class of 3%.

How do I know?

I know because I’ve seen a lot of people achieve spectacular goals without writing them down.

I’ve seen people become medical doctors without written goals. I’ve seen athletes win awards without writing their goals. I’ve seen entrepreneurs make enormous sums of moohlah without written goals. And if you really want to get right down to it – I think most couples who have children, did
not put a goal in writing that said: “I am having a baby.”

Okay, does this mean I am against written goals?

Not at all.

I believe written goals help – but ONLY if you understand and utilize the MOST IMPORTANT MIND-POWER FACTOR.

And once you do, you’ll become the type of person who can and will succeed whether or not you put your goals in writing.

How’s that sound? How’s that grab you?

Well then, I suggest you grab yourself a copy of Theatre of the Mind – so you can discover exactly what makes YOU get what you want, over and over again.

You might think it’s positive thinking. It’s not.

You might think it’s visualizing. It’s not.

You might think it’s following a special diet. It’s not.

Last week, Charlie, a man who’s purchased virtually every self-development program on earth – and who is, by almost all standards, very successful, wrote to tell me the following:

“I have bought 100’s of Nightingale Conant programs, every thing Wayne Dyer has ever done, and all the others you mention from time to time. this is not a surprise to you. I credit a good part of my success to the hours listening to them in the car, while working at the house or the office on the weekends etc.

I have also probably spent many tens of thousands of $$ over my career buying other people tapes, books and stuff that would solve the exact issues that they describe to me. I am sometimes in a position to know exactly what they need to do. Trouble is they don’t read them or their mind is closed. (my ex-wife was a perfect example)

“You can lead a horse to water, but you can’t make him drink!”

Your TOTM is the best of them all, my question is, How do I give that program to someone (my boys especially) in such a way that they are motivated to at least listen to it once – and keep it as a resource?

I pose this to you because, it’s good for your business, and for me and a lot of other people who share the enthusiasm and experience, and want to share.

Been meaning to ask you for some time!”

My answer: Charlie, the answer you’re searching for is contained in the very email you just sent me. Tell your sons what you just told me – and leave it at that. Glad you like the TOTM program so much. Can’t wait to hear how much they’re liking it – and how much it’s helping them. Thank you for spreading the word.

Well, my friend, that’s all for now.


Matt Furey

June 5th, 2014

Flying With Zim

Three days ago I was talking to a group of young ball players, telling them about the time, some 10 years ago, when I was flying to Las Vegas.

Across from me sat a legend.

I knew he was such for two reasons. The first was the World Series champion ring he wore – the other was his incredibly calm demeanor. When you meet someone who is as calm as this man was, you KNOW they’ve seen a lot of battles – and they’ve seen the light at the end of them.

During the entire flight, for some odd reason, I couldn’t place this man’s name. I knew he was a Big League manager – but what was his name?


Yes, I could have leaned over and asked, “Hey, you look familiar. Did you manage an MLB team or something?”

But that would be embarrassing. You don’t do that to someone of this man’s stature. If you’re too forgetful to remember his name, don’t ask.

Whilst departing the plane, the man with the colossal ring walked ahead of me. I made sure I let him go first. Out of respect. Out of selfish reasons: I wanted to watch his walk.

As he made his way into the airport, I observed every detail of his stride.

I thought to myself, Yep. That’s him. That’s the exact walk of an MLB mangager going to the mound to remove a pitcher. You can’t fake that. He’s been there.

But what was his name?

Upon arriving at my hotel, his name hit me like a thunderclap.

He’s the manager who got into an altercation with Pedro Martinez, and got whirled through the air. He’s the manager who showed class and apologized, with tears in his eyes, for the role he played in it. He said he was sorry and meant it – it wasn’t just a public relations move.

Don Zimmer – that’s his name.

I got on the Internet and searched. Yep, that’s the guy who sat across from me. That’s him.

Years later, when I was a season-ticket holder with the Tampa Bay Rays, Don Zimmer was there, as an advisor.

On more than one occasion, I saw him behind home plate – and unlike the flight to Las Vegas, I always remembered his name and always called out to him.

“Hi Don.”

Zimmer would turn to me, smile, wave and say hello.

Truly, he would.

This is not something a lot of Big Leaguers will do. They pass fans by with expressionless faces, hoping they don’t get asked to sign yet another autograph.

I never asked Don Zimmer for his autograph. To be in a position, more than once in my lifetime, to say hello to him, that was enough.

To have a chance to remember his name and let him know I knew who he was, that was enough.

Baseball lost a great man yesterday. Don Zimmer, age 83, the last remaining player from the original Brooklyn Dodgers.


Just watched a tribute to him.

This man epitomized what it is to be a “professional human being.” Not a professional baseball player or manager.

First and foremost – a professional human being.

That’s something all of us can become. Most people will not make it to the top in a profession.

But ALL of us can become professionals in how we live our lives. All of us can live our lives to the full – if we so choose.

Be a professional human being today – every day.

How do you do that?

Same way you do anything. You practice – and practice – and practice some more.


Matt Furey
author of Theatre of the Mind

June 4th, 2014

Easiest Way to Ruin Someone’s Luck

Back in 2007, when I was talking with Steve Chandler, author of far too many books to list here, he told me a tale that I’ve seen play out in business, sports and much more.

“If someone is playing a great game of darts, the easiest way to get him off target is to pay him a compliment,” he said.

“I think I know exactly what you mean,” I replied.

“Suppose someone hits a bullseye three times in a row,” he continued. “If you say, ‘Wow, that’s three in a row you’ve just thrown. You’re awesome,’ watch how he misses on the very next dart.”

“So true,” I said. “In baseball, when a pitcher is throwing a no hitter or a perfect game, there’s a reason that NO ONE comes up to him and says anything. Literally. NOTHING. Not only that, but no one even sits near him. They don’t want to get inside his lucky aura and disrupt it.”

Okay, how does this message apply to you in your everyday life?

I’ll answer with the following story:

“One day, Bing, was practicing Tai Ji in a park near Beijing. He’d been training each day, religiously, for three years. During this time, no teacher had ever paid him a compliment in any way.

He was only taught to practice hard, to “chi ku” (eat bitter) – as well as to watch his breathing and pay meticulous attention to every detail of every move. Bing did exactly as instructed.

On this particular day, Chen, a well-known Master, came by and watched Bing train for a few minutes.

When Bing finished his set, the Master Chen gave him a thumbs up and said, “Your form isn’t bad.”

Young Bing smiled from ear to ear. Finally, a compliment for all his hard work.

But then the Master continued, “But it’s not so good, either. Keep training.”


Bing’s smile turned to confusion as the Master walked away. He wondered to himself about the meaning of the Master’s words.

Was he playing a game with me? Was he trying to trick me?

Why did he immediately follow his words of praise with words of criticism? Why did he build me up just to tear me down?”

After several days, Bing realized the Master did him a favor. He gave him balanced feedback. He gave him the yin and the yang of the situation.

“Your form isn’t bad.” – this is not really praise – but Bing saw it as such. And look how he immediately reacted. He smiled and felt proud. Why? Because the “compliment” fed his ego.

Unbeknownst to Bing, the ego interferes with success, it puts the focus on yourself instead of upon what you’re working to accomplish.

“But it’s not so good, either.”

This line from the Master was designed to put Bing back into neutral, to make him lose his addiction to praise as well as to help him not take criticism personally.

“Keep training.” This advice was the best thing the Master said to Bing. Keep your focus on what you are doing – not on how you feel about someone’s praise or criticism.

Back in 2005, at one of my seminars, I taught the following:

“Remain emotionally neutral about both praise and criticism, yet wise enough to see how either can be used to your benefit.”

I still think the same way today on this matter.

Beware those who flatter you, who tell you how great you are, who praise and coddle you. These people are not going to lead you to success.

Find the coach who tells it to you like it is, the one who wants you to succeed far more than he wants to hear you tell him how great he is.

I realize the above isn’t practiced too much in society today. And that’s precisely why there will never be tens of millions of people running around who’ve mastered something.


Matt Furey

P.S. Want to truly master something? – then go here.

June 3rd, 2014

3 Worst Words Ever Uttered

Not sure what age each of us learn the three dumbest words ever uttered. For some it might be four years old while it strikes another at age six.

Regardless of when you start using these words, the effect is the same. Your mind freezes. You go numb. You stop learning. You even stop searching for answers.

“What are the three dumbest words ever uttered?” you ask.

“I don’t know,” I reply.

“Huh? I thought you said you knew the three dumbest words. Do you or don’t you?”

“I do.”

“Okay, what are they then?”

“I don’t know.”

“What do you mean you don’t know? Stop playing games with me.”

“I’m not playing games. I’m telling you the truth.”

“Okay, great. So what are they then?”

“I don’t know.”

“Uggh. Enough of you. I got better things to do with my time.”

Alright, a tiny spin-off of “”Who’s on First?” by Abbot and Costello – and not nearly as good, I might add, but I think you get the point.

Play a little game with yourself to really feel how true the above is.

Read the following questions along with the dumbest of answers:

Who’s the first president of the United States?

I don’t know.

Okay, what type of grass is that you have surrounding your

I don’t know.

Alrighty then, what type of car is that you’re driving?

I don’t know.

How much do you weigh?

I don’t know.

How tall are you?

I don’t know.

Are you stupid?

I don’t know.

Sadly, this is what a lot of people have reduced themselves to in the Zombie whilrd surrounding us.

“I don’t know” means “I don’t care” and “I don’t want to learn.”

Now, I realize there are probably only a few people on this planet who never use the words “I don’t know” – and I’m NOT one of them – yet.

I catch myself using these words far too often – but as soon as I do, a switch gets flipped and I begin to ask questions. Or I follow the three words with – “but I’ll find out.”

“I don’t know – but I’ll find out.”

One of the reminders I’d like to give you about the power of your brain is as follows:

In your forebrain, you have a reticular activating device that Dr. Maltz called your servo-mechanism. This servo-mechanism automatically guides you toward the goals you have in mind – and/or to answers for the questions you are asking.

And so, if your stock answer to questions is “I don’t know” – your servo-mechanism pursues the goal of “shutdown” or idiocy instead of knowledge.

On the other hand, let’s say you refuse to say “I don’t know” – or you do but you quickly add, “but I’ll find out.”

Guess what happens?

Your servo-mechanism sends out energetic missiles designed to bring you some really good answers.

If you’re a writer, let’s say you’re facing a blank page. That ever happened to you? Um, everyday, right?

Okay, if you begin your day with, “I don’t know what to write” your goal-seeking mechanism searches for something called “not knowing what to write.” And this leads to something called “writer’s block.” In reality it’s writer’s wrong thinking.

How would I counter the words, “I don’t know what to write?”

How about the following:

“I don’t know what to write  – but it’s coming to me.”

“I don’t know what to write – until I start writing.”

“I don’t know what to write – but if I just start typing a bunch of B.S. onto the page it’ll come to me and I’ll be fine.”

I’d like to challenge you to go beyond the words “I don’t know.”

I know. It can be hard, especially when you want to take a brain break.

So start with one area, one thing and one question.

What can I do today to achieve my goal?

I don’t know – oops. Caught myself.

I don’t know but I’m going to find out – right now – and when I do it’s going to be AWESOME.

Give it a whirl my friend.


Matt Furey
author of the Nightingale-Conant audio/DVD program,
Theatre of the Mind

June 2nd, 2014

Flipping the Birds

There’s something I’ve been wanting to do for the past month – and I never “got around to it” – until yesterday.

What is it that I’ve been wanting to do?

Well, how about this?

I’ve wanted to get a bird bath and a bird feeder for my back yard.

Not kidding.

Matt Furey wants to feed and flip the birds. He wants to make play around in his back yard. He wants to attract cardinals and blue jays and many other exotic birds.


So he can sit outdoors and watch them chirp and feed as he reads and writes and consults with his clients.

What a novel idea, but I believe I’m on the right track. And here’s the proof:

Late yesterday afternoon, after a torrential downpour, along wih my son, we pulled out of our driveway and began our journey
to “buy some stuff.”

Guess what happened within 1/4 mile of leaving our home?

A large hawk flew over my car, then trailed me for a couple houses, glided onto a rooftop three houses away and watched as I drove by.

Never had that happen before.

But then – a couple seconds later another hawk appeared to my right. He was flying over us and quickly disappeared above us.

“That’s two,” I said to my son.

Not more than 50 meters further, I spotted another hawk. This one was lighter colored with white and golden feathers. He was perched to the
left on a cement fixture.

I stopped the car and rolled down the window to get a closer look.

“Where’s my cell phone?” I asked, wanting to take a picture.

Once I had phone in hand, I couldn’t bring myself to take a photo. Twas so much better to only take a look.

Upon driving off I noted that I’ve never seen three hawks appear so quickly in all my life. I wondered if there was a special meaning to this.

Later that night my son and I lugged our bird bath to the back yard. Twas heavy – but a good workout for both of us.

After filling it with water I opened the bird feeder box. Read rhe instructions and began to assemble it. Once the feeder was filled with seed I looked outdoors and saw how dark it was.

Oh well, I’ll put it out in the morning.

At 7 a.m. I looked out the window. No birds in the bath water yet.

I retrieved the bird feeder from it’s place on the counter and went outside to hang it.

And then I took a seat outside and waited.


I waited some more.


At this point I had a flash back. It was 1987. I was in Soquel, California. I’d just opened my first gym – a place where I would train young high school wrestlers as well as adult men and women who wanted to get fit.

I took out an ad in the weekly tabloid known as “Good Times.”

The day the ad came out I was beyond excited. The phone would ring off the hook. I’d be filled to the brim with people to train.

I sat behind my desk – waiting for the phone to ring.

It refused.

I began to use my will – trying to command the phone to ring.

It refused even more.

Hours went by.

Impatient, looooooong, arduous hours.

I was hungry. I needed some food. But I didn’t want to miss a call. So I waited some more.

Ultimately I gave in.

An hour later I returned to the gym. A light was blinking on the answering machine (remember those?).

I moved closer to take a peek. Two messages.

I hit play.

Both messages were from prospective clients who saw my ad.

I made a note.

The same thing happened the next day.

When it happened a third time – I saw a trend.

Today I’d like to give you the lesson I learned in 1987 – that I revisted today: “Mind power is effortless power. The more you strain the less you gain.”

It sounds strange, I know. In order to get good at anything – you need to WORK on it.

But with the mind, your work is done with a spirit of relaxation. In a sense, your work is to make your job effortless. To make it strainless, painless and easy.

How do you do this?

Through hard work.


I know. It’s an oxymoron. But the reality is that the ONLY way you can get to the state of effortless flow – is to put in your time. You work hard at not working hard WITH STRAIN. You learn to give maximum effort by not tensing and tightening your muscles, your face or your eyes.

You run faster when your body is relaxed. You hit a ball harder and further when your body is free of tension. The same goes with writing, singing, dancing or painting.

“The more you strain the less you gain.”

Now, if you’re the person who strains, how do you stop?

You keep working. And while you work you continually remind yourself to let go of unnecessary tension.

When it comes to the “mental game” – you do the same. You don’t try to force your goals to become reality. You simply picture them and add positive emotion and feeling instead of effort and strain. Most importantly, you get busy doing OTHER STUFF.

Once you get this “mental game” thing down – you get to enjoy what you’re doing a lot more.

If you have something to write – you do some deep breathing to unwind – then you write. You don’t sit and think about what you’d like to write. That’s effort. That’s strain. Just write. And as you write, after you get past the first few paragraphs, your brain is warmed up and the rest just flows out of you.

This is part of what i teach in my Tao of Email Copywriting that Sells program. It’s worked wonders for aspiring entrepreneurs all over the world. Why not be the NEXT ONE?

When you are, you, too, can take some time to smell the roses – or to watch the birds flip and feed.

The birds (and the words) will come. Not by force – not by will – but on their own accord when everything is in flow.

Get into flow first – and watch the good times roll.


Matt Furey

P.S. By the way, my list of clients back at my gym filled very quickly. Nowadays I have them all over the whirld. And a ton of them tune in to me regularly on the Matt Furey Inner Circle member’s site. I think you’ll enjoy the plethora of free stuff you get with your membership – and a whole lot more is on the way.

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